1.1 Introduction to Product Management

In the previous blog, we have understood what exactly Product means and we know the meaning of management and have done some kind of management in any sort of our life. In this blog, we understand the basic introduction to Product Management.

Product management has no concrete definitions and it would change frequently depending on the industry and their requirement but their core principles would never change and it must be defined in that core principles.

These core principles are :

1. Business

2. Technology

3. User Experience

#1. Business:

We know that the Product manager would manage the product to grow the business and product (Quality, Quantity in sales) is directly proportional to the Business. Business or domain could be anything, it could be Information and Technology, Retail, Supply Chain, Transport, Ecommerce, and anything which could contribute to capital.

#2. Technology:

As per me, Technology, Which gives ease to manual works and automates the task, again it could have multiple definitions depending upon the requirements and industry. Earlier when one company wants to interact with other company then one uses a letter and the postal system to deliver the files and pertained documents and it takes a minimum of 1 week to reach from source to destination. Technology brings a super product called Email(Electronic Mail) which could allow you to send your documents, files and folders containing your requirement in a fraction of seconds and you get the acknowledgement within an hour. Technology would bring the solution easy and Time challenge could be eliminated.

#3. User Experience:

User Experience(UX) means how the public feels about your product. If one makes any product then it should be widely accepted and used by the public. There is one golden line in Product Ocean is "You must make a product which could solve the problem of 80% population and not relevant to another 20%. but another 20% of the population later feels that the product is useful for them as well." If one builds a product and it is accepted by the user or not. If it is accepted by the user (asks Why?) and not accepted by the users (then asks Why?). It would help to understand the User Experience.

A Product Manager should not be the expert of all above principles of Product Management but must understand all three at a certain extent in order to grow the business.